Park Avenue · Upper East Side · NYC

The very important adventures of Charlie, a tiny tuxedoed mini Australian Shepherd, and his hooman, Fluffy.

a.k.a. “my boobies” ♥
Mini Aussie Evian only First class only Very smart Occasional land shark
Meet Charlie Our adventures
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Hi. I'm Charlie. I'm very smart.
tap my snoot ↑

Snoot boops: 0

new! made for iPhone

Meet Virtual Charlie

A pocket-sized Charlie you can actually play with. Rub him for pets, boop his snoot, throw Lamb Lamb for fetch, squeak Chicken, pour him an Evian, take him to dinner at Paola's or to meet his fans at the Met fountains. Shake your iPhone for zoomies. Poke him too much and… well. Land shark.

Pet & boopFetch Lamb LambEvian on tapShake for zoomiesLives on your Home Screen
Play with Charlie 🛒 The Petco Dash 🏠 Charlie's Apartment
Put Charlie on your Home Screen
  1. Open Play with Charlie in Safari.
  2. Tap the Share button (it may be under the ••• menu).
  3. Choose Add to Home Screen. Charlie gets his own little app icon.
QR code that opens Virtual Charlie
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boop my snoot! Cartoon Charlie wagging his tail
meet the boy

The Official Pawfile

Everything you need to know about Charlie, issued by the BoyWoofy Bureau of Very Good Boys.

BoyWoofy Bureau of Very Good BoysPawfile #001
Close-up of Charlie's face: black ears, white blaze, pale blue eyes
FluffyHooman, chauffeur & personal shopper
Name
Charlie
Breed
Mini Australian Shepherd
Also answers to
“My boobies” (Fluffy only) · BoyWoofy · Land Shark (when provoked)
Address
Park Avenue, Upper East Side, Manhattan
Hooman
Fluffy (Fluffy’s word for “human”)
Coat
Black-tie tuxedo with white socks. Always dressed for dinner.
Eyes
Pale blue. Extremely persuasive.
Beverage
Evian. Only Evian. Please don't ask.
Occupation
Professional furniture climber
Travel
First class only. Window seat.
Groomer
Canine Styles, Lexington Ave. Fridays.
Bath products
Les Poochs shampoo & crème rinse. Nothing else.
Best friend
Puppy, Aunty's little white Maltese
Instagram
@boywoofy
Dream trip
Queen Mary 2, across the Atlantic
Dinner reservation
Paola's Osteria, Carnegie Hill. Always with Fluffy. Everyone knows them there.
Brains100% genius
Cutenessoff the chart
Friendlinessmayor of the block
Jump heighttable-level
Bitey-nessdepends on mood
every star needs a supporting cast

Meet the Cast

Charlie is the star. These are the people in his Park Avenue life: the ones who love him, the ones who feed him too much, and the ones who complain about his barking.

Cartoon Fluffy
the protector

Fluffy

Charlie's hooman (that's how Fluffy says it), chauffeur, personal shopper and full-time bodyguard. Charlie is Fluffy's everything, and everybody knows it.

In the game, you play as Fluffy.

Cartoon Grandpa
the lovable hazard

Grandpa

Loses his dentures (or flushes them, and clogs the toilet), drops his pills, leaves the stove on, and bakes very buttery potatoes. Can't always see Charlie underfoot. Means so well.

Game hazards: pills, gas, potato fires, clogged toilets, big feet.

Cartoon Maid
the 7am chaos agent

The Maid

Arrives at 7:00 AM sharp and wakes everyone up. Throws out things that aren't trash and moves everything else somewhere secret.

Game hazards: Chicken in the trash, Lamb Lamb gone missing.

Cartoon building Super
the building grump

The Super

Says Charlie barks too much. Says no dogs in the elevator. Promises repairs "next week." It is always next week.

Game hazards: door knocks, violation notices, leaks.

Cartoon Aunty with a leashPuppy, a little white Maltese
the walking buddies

Aunty & Puppy

Aunty takes Charlie out for walks around the Upper East Side with her own dog, Puppy, a little white Maltese with a brown harness. Charlie and Puppy are best friends.

In the game, answer the door and they take Charlie out for a walk.

Cartoon Uncle with a bag of treats
the pushover

Uncle

Well-meaning and powerless against puppy eyes. Charlie knows it. Uncle sneaks treats while Fluffy is keeping him on a diet, then plays until Charlie is bouncing off the walls.

Game hazards: tummy aches and zoomies.

Cartoon waiter carrying a martini
the fan club

The Crew at Paola's

The warm, welcoming team at Paola's Osteria. They know Fluffy's order by heart and treat Charlie like the guest of honor he is.

Every night: Pollo al Limone, a martini, and Evian.

Cartoon groomer with scissors and a hair dryer
the glam squad

The Groomers at Canine Styles

Charlie's Friday spa team on Lexington Avenue. Scissor cuts, Les Poochs baths and hand blow-outs. He goes in a dog and comes out a cloud.

See Spa Day.

Full character sheets 🏠 Play Charlie's Apartment
a very busy schedule

A Week in the Life

Charlie runs a tight ship. Fluffy just works here.

Right now in Charlie's world
Probably being adorable somewhere on the Upper East Side.

Mon

10am · ParkWalkies + friendsDinner at Paola's

Tue

10am · ParkWalk w/ Aunty & PuppyDinner at Paola's

Wed

10am · ParkWalkies + friendsDinner at Paola's

Thu

10am · ParkWalk w/ Aunty & PuppyDinner at Paola's

Fri

10am · ParkSpa day · Canine StylesRunway walk homeDinner at Paola's

Sat

10am · ParkWalkies + friendsDinner at Paola's

Sun

10am · ParkWalk w/ Aunty & PuppyDinner at Paola's

+ one Petco run a week (the day changes, the shopping cart doesn't) + surprise visits from Uncle, usually with treats

Daily · 10am

Park O'Clock

Central Park's dog park with the crew. Zoomies, sniffs, and a lot of new best friends.

Every day

Neighborhood Rounds

Walks around the Upper East Side, where Charlie has many, many friends. Some days Aunty and her little white Maltese, Puppy, come along.

Once a week

The Petco Run

Rides in the shopping cart like a tiny king. If he sniffs it, Fluffy buys it. Those are the rules.

Fridays

Spa Day

Canine Styles on Lexington, every week. Les Poochs shampoo and crème rinse only. He goes in a dog and comes out a cloud.

dinner, always together

Dinner at Paola's

For dinner, Charlie and Fluffy always eat together at Paola's Osteria, the Italian spot in Carnegie Hill on the Upper East Side.

Everyone at Paola's knows them, and they couldn't be more welcoming. When these two walk in, they are the stars of the show.

Table manners: impeccable.
Paola's Osteria Carnegie Hill · Upper East Side
Fluffy

Pollo al Limone

Free-range chicken breast in lemon sauce, with a side of mashed potatoes.

Fluffy

Vodka Martini

Straight. Classic. Every single time.

Charlie

Evian

Only Evian, of course. Served with a warm welcome from everyone at Paola's.

grazie, Charlie & Fluffy! ♥
every Friday, without fail

Spa Day at Canine Styles

Charlie's weekly grooming happens at Canine Styles on Lexington Avenue, between 81st and 82nd. Established in 1959, it bills itself as New York's oldest dog emporium, and Charlie treats it like his private club.

His bath is Les Poochs only: the luxury dog shampoo and crème rinse developed in the South of France. He comes home soft, shiny and smelling spectacular, then walks down Park Avenue like it's a runway.

The Canine Styles promiseHand blow-outs only. No cage dryers, no sedatives, no rough handling, and every grooming station in full view. Charlie approves.
Canine Styles Est. 1959 · 1195 Lexington Ave · Upper East Side

Appointment card

Client
Charlie
Day
Fridays
Products
Les Poochs only

The Full Groom about 3 hrs

Brush out, shampoo bath and crème rinse, full hand blow-out, scissor cut by a master groomer, nails and a tidy trim.

Bath Plus in between

Shampoo bath and crème rinse, hand blow-out, nails and a tidy trim, for the weeks between full cuts.

see you next Friday, Charlie! ✂︎
do not touch

Charlie's Very Favorite Things

Tap one. See what happens.

The real Lamb Lamb (+ the blanket).

Lamb Lamb is a fluffy Lamb Chop with tan ears and knitted legs. The blanket is brown fleece with white hearts. Both are non-negotiable.

also loves: walksCentral Parkthe Met fountainshis friendstablescouchesthe shopping cartPaola'sLes Poochs bath timethe beachfirst classFluffy ♥
for people who really love Charlie

Charlie's Wish List

If you really love Charlie, you're gonna get him what he wants.

#1 most wanted

An egg maker

Charlie has never eaten an egg. Not once. He has seen eggs. He has smelled eggs. He is very, very curious about eggs. What he wants most in the whole world is an egg maker, so he can finally find out what all the fuss is about.

(Fluffy will cook them plain, the way vets like.)

Charlie's favorite brand

Anything from Hermès

Charlie loves Hermès. A collar, a leash, a bowl, a blanket, a little toy: if it's from Hermès, he wants it. Get Charlie something from Hermès and Charlie will really, really like you. Like, a lot.

the big dream
QUEEN MARY 2

A Queen Mary 2 crossing

A week across the Atlantic in the Deck 12 kennels, with a fire hydrant from home and cooked chicken on request. If you really, really love Charlie…

A backup Lamb Lamb

For emergencies. There are a lot of emergencies.

A case of Evian

Obviously.

Charlie's address is never shown on this site. Tap Message Fluffy and Fluffy will reply to you privately to sort out delivery.

every single week

The Petco Run

Charlie rides through Petco in a shopping cart. The rule is simple and sacred: if he sniffs it, Fluffy buys it. Push the cart and see what he picks.

Aisle 7 · Toys & Treatsthis week's haul: 0
Charlie is ready. Nose is warmed up.

PETCO RECEIPT

Customer: CHARLIE
Paid by: FLUFFY
  • cart is empty (for now)
TOTAL0 sniffs
*** approved by Charlie ***
thank you, come again (we will)
The sniff…
…the decision.
actual footage from the cart

Exhibit A: the KONG bear

Here is the rule in action. Charlie spots the plush wall, leans out of the cart, and gives the brown KONG Knots bear one long, serious sniff. It went in the cart. Of course it went in the cart.

Cartoon Charlie riding in a shopping cart
new game!

The Petco Dash

Race Charlie's cart through a crowded Petco. Grab Lamb Lamb, Chicken and every toy he sniffs; dodge the grumpy dogs, the other shoppers and that wet floor. Best on iPhone.

Play The Petco Dash
gold medalist

The Furniture Olympics

Charlie is very smart, which means he knows exactly where he isn't supposed to be. Tables. Couches. Anything with altitude. One perfect leap, every time.

Charlie
?
10
Judge
Lamb Lamb
?
10
Judge
Chicken
?
10
Judge
Fluffy
The athlete is warming up. He has been told “no.” He does not care.
public safety announcement

Land Shark Alert System

When Charlie gets frustrated, he can turn into a land shark: a small, fluffy, very bitey one. Try the scenarios below and watch the alert level.

Charlie
Angel Baby

Soft. Sleepy. Smells faintly of Evian.

Uh oh

Phew

Field Guide to Land Sharks

  1. Do not offer fingers. Fingers are not toys. (He thinks they are.)
  2. Deploy Lamb Lamb immediately.
  3. Redirect those little teeth onto Chicken.
  4. Stay calm. Sharks can sense drama.
  5. When in doubt, go for a walk. Walks fix almost everything.
He's still a very, very good boy. ♥
Shark warning: level 3.
the journal

Our Adventures

Notes from the life and times of Charlie & Fluffy.

Fluffy smiling down at Charlie, who sits on his lap at a restaurant table wearing a tan leather harness
Date night

A Night Out with Fluffy

Tan leather harness on. Front-row seat at the table. Charlie stared straight down the camera like he owned the place, while Fluffy couldn't stop smiling at him. A perfect night out.

Every week

The Great Petco Cart Ride

Charlie gets lifted into a shopping cart and chauffeured down every aisle like a tiny king on a parade float. Every sniff is a purchase decision. Fluffy pays. Everyone wins (especially Charlie).

Charlie lying in the grass, tongue out, very happy
10:00am

Park O'Clock

Central Park's dog park, usually at 10am sharp. Charlie arrives, does a lap of hellos, then launches straight into zoomies with the crew. He comes home tired, happy, and a little bit grassy.

Favorite trip

Fountain Days at the Met

One of their go-to outings: the David H. Koch Plaza fountains, right outside the Met's Fifth Avenue entrance. Every kid on the plaza comes running to pet Charlie and say hi. He takes it very seriously. He is, after all, a celebrity.

Every Friday

Spa Day

Every Friday, Charlie heads to Canine Styles on Lexington, and his bath is Les Poochs only: the luxury dog shampoo and crème rinse developed in the South of France. He goes in a dog. He comes out a soft, shiny, wonderful-smelling cloud. The walk home down Park Avenue is basically a runway show.

Whenever possible

The Summit

The couch was conquered. Then the table. Fluffy turned around for one second, and there he was: up top, sitting politely, as if he had been invited.

Charlie sitting on an Upper East Side sidewalk at night on his orange leash
All day, every day

Mayor of the Block

Charlie has a lot of friends in the neighborhood: dogs, neighbors, and anyone who slows down long enough to say hi. Walks take twice as long, even the late-night ones. Worth it.

Charlie looking up at the camera next to Puppy, a little white Maltese in a brown harness
A few times a week

Walkies with Aunty & Puppy

Aunty swings by and takes Charlie for a stroll around the Upper East Side with her dog, Puppy, a little white Maltese in a brown leather harness. One tuxedo, one snowball. They stop traffic on Lexington.

Whenever Uncle visits

The Treat Negotiations

Fluffy: "He's on a diet." Charlie: puppy eyes. Uncle: "Just one." Charlie: more puppy eyes. Uncle: the whole bag. Then they play tug until Charlie is doing laps of the living room. Every. Single. Visit.

Ongoing

The Evian Situation

Charlie drinks Evian. Only Evian. He is a Park Avenue dog with Park Avenue standards, and frankly, we respect it.

first class only

Jet-Set Charlie

Charlie loves to travel. He has standards about it, too: he only flies first class. He has been to Los Angeles, he has felt the sand between his paws, and now he has his eyes on the open sea.

Boarding passFirst class
NYCNew York
LAXLos Angeles
Passenger
CHARLIE
Seat
1A
Class
FIRST
Drink
EVIAN

First class only. He takes the window, naps through the safety demo, and lands looking like a movie star. Fluffy carries the Lamb Lamb.

Carry-on.
Window seat. Always.
Greetings fromLOS ANGELES

Sand between his paws

Charlie's favorite discovery in Los Angeles: the beach. Warm sand under his paws, ocean air in his fur, and a trail of tiny paw prints all the way down to the water. Manhattan has a lot of things. It does not have that.

Next voyage · the dream

The Queen Mary 2

a week at sea for a Manhattan dog

Charlie's big dream is a transatlantic crossing on Cunard's Queen Mary 2, one of the very few ocean liners with kennels for dogs on board. For a boy who lives in Manhattan, a whole week out on the ocean sounds absolutely perfect.

  • Kennels up on Deck 12, with a kennel master looking after the four-legged guests
  • An outdoor play deck with a lamppost and a red fire hydrant, so it feels like home
  • Freshly cooked chicken on request (Charlie has already requested it)
  • A portrait session with the ship's photographer. He's ready.
Help Charlie set sail ♥

Kennel details from Cunard and Cruise Critic. Not affiliated with Cunard. Charlie just really wants to go.

the fridge door

The Photo Wall

Real photos, straight from Fluffy's camera roll. Tap one to see it bigger.

more Charlie, every day

@boywoofy on Instagram
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Charlie's Pupdates

News from Park Avenue: Petco hauls, spa days at Canine Styles, dinners at Paola's, walks with Aunty and Puppy, Uncle's latest treat scandal, fan meet-and-greets at the Met fountains, and the occasional land-shark incident.

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